IBM Decipher Your Personality From 200 Of Your Tweets (part 1/2)
Perhaps this is why one of the world’s biggest comms group , WPP, recently signed a long term agreement with twitter. I did suggest on my facebook page that gaining access to valuable ‘customer...
View ArticleIBM Decipher Your Personality From 200 Of Your Tweets (part 2/2)
Part 1 explored how psycholinguistics, data analytics can now derive people’s traits from their ‘linguistic footprints’ – all based on just 200 of your tweets. Now I’ll look at the benefits of this...
View ArticleIBM Decipher Your Personality From 200 Of Your Tweets (part 1/2)
Perhaps this is why one of the world’s biggest comms group , WPP, recently signed a long term agreement with twitter. I did suggest on my facebook page that gaining access to valuable ‘customer...
View ArticleIBM Decipher Your Personality From 200 Of Your Tweets (part 2/2)
Part 1 explored how psycholinguistics, data analytics can now derive people’s traits from their ‘linguistic footprints’ – all based on just 200 of your tweets. Now I’ll look at the benefits of this...
View ArticleHow Rats Work = How Twitter Works?
Provocative, Angry Twitter Rants = More Attention/Followers? “If bad behavior or provocative and angry and ranting tweets lead to more attention,” says Deb Roy (2018), director of MIT’s Lab for Social...
View ArticleWhat’s New in Marketing Communications? 7th ed 3 min video
Here is a 3 minute homemade video showing ‘What’s New in Marketing Communications 7th ed.?’ which is published 3 Dec 2019. I hope you like it. The 7th ed of Marketing Communications has a similar...
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